Parting shot for the weekend: Stiaan Louw – another one for the guys
So guys, I’m sharing this little news titbit with you, freshly landed in my inbox today. Stiaan Louw Menswear is coming to Joies! Now you men can all look as fabulous as Ryan Gosling.
Stiaan Louw Menswear was launched in 2008 at the International Design Indaba and presented its first comprehensive menswear collection later that year at Cape Town Fashion Week. It’s got a pretty strong amongst the creative audience of Cape Town. It’s the only brand to be nominated for the menswear designer for the Mercedes Benz South Africa Award for Fashion in 2009 and as a result the capsule collection was exhibited at Haus Huth in Germany. Stiaan Louw then went on to receive the Best Menswear Designer in Africa award at the African Fashion Awards in 2010 and appeared on the South African cover of Wallpaper magazine’s travel edition and has also appeared on Vogue.com, Vogue Italy, Dazed Digital, Trunk Magazine in New York and SCHÖN! in the UK. That’s a pretty impressive stream of print and online publications.
Stiaan Louw continues to pioneer unique retail opportunities to be accessible to its consumer, as well as addressing the gap in the South African menswear market. Which brings us neatly to the of this post – his new Johannesburg showroom which he wants to be an incubus for retail ideas, as a spin-off of its conceptual runway and campaign presentations.
THE WHTBOXSHOWROOM is thanks to the efforts of Dirk de Waa. Dirk started his career in fashion over 10 years ago studying fashion design, then he an incredible 15 years doing show production in more than 15 countries across 3 continents while working as project manager and show director at Jan Malan/ Umzingeli Productions. The showroom was a natural progression to promote locally born creative talent. Born out of his understanding of the frustration and complications of managing your own store, the showroom gives the designers a pop-up space of their own to meet and sell their product.
THEWHTBOX will host a series of showrooms and trunk-shows, carefully curated to ensure that the standard of the product is of the utmost quality and on trend. It’s situated in the trendy Millpark area, right next to the 44 Stanley “anti mall”. The area is filled with forward thinking trendsetters and other like-minded artisans making it the niche hangout for the trendy.
Stiaan Louw, Joburg Showroom Launch, 9 July 2011, 09h00-18h00: The White Box Showroom (Unit 20, The Refinery, Corner Owl Street & Stanley Avenue, Milpark). Check out their website for further info… And now go and enjoy the weekend!
p.s. I believe the man in the above pic is going to be a hot face in Europe this year, trust Stiaan and his discerning eye I guess 
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