Off to a sun-dappled, bouganvilla-draped, Gucci-kissed place in the Med – the Resort 2012 campaign…
It’s always a surprise how inspiration for a blog post strikes – sometimes it’s a conversation, some days it’s spotted in the shops, most days it’s a trawl through the web and some days it just opens up in your lap. Literally. Glancing through last month’s UK Elle and the very first page it falls upon is the Resort 2012 Campaign for Gucci. And at this moment with summer literally oozing out of every pore in Cape Town, it felt right – the image staring back at me transported me to a place that if I weren’t in my hometown would feel just as good. A place of white-washed walls, berry-coloured bouganvillas (one of my absolute favourite flowers of all time amongst frangie pangies and proteas), turquoise and jade coloured seas and and glorious sun.
Also I’d just yesterday reread an article I’d saved on the history of the design house; it’s beginnings being leather goods in 1921. Founder Guccio Gucci drew inspiration for his label from time spent working at the Savoy Hotel in London which is, undeniably, the equestrian/English aesthetic-vibe about Gucci. Yet… Somehow… It’s all still very flourishy and Italian…
Back to the Spring-Summer Resort 2012 Campaign which was shot by Mert Alas and Marcus Piggot and features models Karmen Pedaru (of Ford Models who has worked with everyone from Christopher Kane, to Dries Van Noten, to Chloe, YSL, Chanel, Donna Karan, Mc Queen… etc, etc, etc) and Lenz von Johnston (of VNY Modles and who has worked for McQueen, Moschino, Prada and Calvin Klein). Like I said, the campaign transports one to a beautiful, sunny world and though I’m not sure one would be wearing a black, ribbed poloneck jersey in such balmy temps, who am I to question such a replete vision of European Summery goregousness. I HEART the slickery-scraped-back-buns (also featured in Bottega Veneta’s resort 2012 campaign); the shock of vermillion red lips. I HEART the bold colour-blocked separates the waisted shorts, the chintz-style prints and the next-favourite-animal-print-trend: zebra. All in all very HEARTABLE wearable indeed.
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